Survey leads are a standard component of most MLM marketing efforts. Having relevant information about a prospect before you call can often make the difference in closing a sale or hearing a dial tone.

These leads not only contain expanded contact information, but they also have the prospect's answers to specific survey questions.  They are generated by an interested individual filling out a multi-question survey, which contains questions related to home business opportunities.  The survey questions focus on expected income, the amount willing to invest, as well as their interest level. 

These are terrific leads because they show a strong desire to start a home business opportunity.  Anytime a person takes more time to do something, it demonstrates a greater interest. 

The survey that a prospect completes is made up of multiple questions, requiring a more extended time to complete.  This not only shows a high level of interest, but it gathers added information that the direct marketer can use when contacting an interested prospect.  With the added information available from a survey lead, you can be better prepared to hit the prospects "hot buttons" because you'll start your conversation already knowing what is important to them.